What is Better Than PPC?

 

 

There are many businesses from major corporations to small mom and pop shops experiencing no sales from Pay Per Click, high bounce rate and a large monthly bill every month. PPC costs range from five cents a click up to as high as $75.00 depending on the Keyword or keywords that you are targeting. I have even seen as high as $100.00 and higher for the mortgage category and others.

I have also seen instances in where competing business will drive clicks on competing Pay Per Click ads and have even seen this to the extreme with click farms in India and China clicking all day long on Pay Per click ads on websites that they own with google or Overture Pay Per Click ads embedded to make money. Sometimes these farms are guns for hire and will click on legitimate business Pay Per Click Ads in the search engines. Wired Magazine wrote a great article on click farms.

If you are tired of PPC Pay Per Click advertising and would like to explore other alternatives utilizing the natural organic search results that don’t cost an arm and a leg let me know this is through white hat and white glove SEO techniques utilizing an organic content campaign to drive in results.

So if the search engines are keeping you up at night you can start exploring alternatives to your Search Engine Marketing.